Austen Kallas, online barber courseowner of Top Tier Hair Studio
Raise your prices.Keep your chair full.Own your book.
The pricing, content and client system from a 9-barber Milwaukee shop.
Marlo: $30 to $50 a cut. 153 new clients. His results are not typical. Watch4 payments of $62.49 ($249.96 total). No added cost. 14-day refund. Or pay $249.99 once

Featured on WISN 12 News, TMJ4 and OnMilwaukee. Austen's chair has had NBA, NFL and MLB athletes in it. 9-barber shop on Downer Ave, 8+ years behind the chair.
A student from Kenosha, WI
$30 a cut to $50.153 new clients. One summer.
Marlo Fades had been cutting for 6 years. Good cuts, thin book. He joined on June 1st. Here's what changed, in his words.
"I bought your course and made that money back the first week off new clients."
Marlo's numbers are his own, from his Booksy history. He also had 1:1 time with Austen, which is Premium only. His results are not typical and not a promise. Many students see smaller results or none.
Barber school teaches you to pass your boards. Not to run a business.
"The whole point is to go up on your prices and make more while cutting less. Not go up on your prices and end up cutting less and making less."
Price like a pro
Raise your rate with a plan to keep the chair full.
Content that books chairs
Post for people near your shop, shot on your phone.
Keep every new client
Consult right, rebook before they leave, know where they came from.
Build the business
Your LLC, the right shop, and the road to owning one.
Every lesson, listed
15 lessons in 3 modules. Watch on your phone, ready the minute you log in.
Fill your chair and keep it full
Getting Started, 7 lessons
- Finding A High Quality Shop (To Work)
- Client Retention
- Client Consultation
- Understanding Your Demographic(Standard)
- Attracting High-Profile Clients(Standard)
- Social Media Marketing(Standard)
- Creating Professional Content With Simple Equipment and Smart Strategy
Sharpen your fades on every texture
Essential Hair Cutting Techniques, 4 lessons
- Medium Fade High Textured Hair
- Medium Fade Straight Textured Hair(Standard)
- Mid Fade On High Textured Hair (Twists)
- High Fade
Go from renting a chair to owning the room
Building Your Empire, 4 lessons
- From Chair to Ownership
- Getting Your LLC
- How To Find a Shop (To Own)
- How To Market Yourself(Standard)
Every lesson is a video with a written companion you can read, save and come back to. Your access does not expire, and anything Austen adds to your tier appears in your account automatically.
Lessons marked (Standard) open at the Standard tier. Basic includes the other 10.
Who it's for
- You can cut, but your prices, your book or your content are behind
- You rent a booth or work commission and you're ready to charge more
- You're newer and ready to put the reps in. Basic covers the foundations
- You want your own shop someday and want the paperwork and the plan
Who it's not for
- You want results without posting, tracking or rebooking
- You're not planning to put the work in after you log in
- You only want clipper technique, nothing on the business side
Who's teaching
Austen Kallas
8 years cutting. Trained at the Institute of Beauty and Wellness. From Wauwatosa, WI.
Owner of Top Tier Hair Studio, a 9-barber shop on Downer Ave in Milwaukee. He still cuts every day, and his chair has had NBA, NFL and MLB athletes in it.
"I'm a barber too, so I'm not selling you a service I never did."
Featured on WISN 12 News, TMJ4 News and OnMilwaukee.

In Austen's chair
People Austen has cut. They aren't affiliated with the Academy and don't endorse it.
Try it for 14 days. Not for you? Get every dollar back.
Email us within 14 days of buying and say you want a refund. No reason needed, and you don't have to finish anything first. Monthly plans are covered too: every payment you've made comes back and the rest are canceled. Money goes back to how you paid, usually within 5 business days.
Read the full refund policyWhat happens when you enroll
- 01Checkout takes two minutes
- 02Your login lands in your inbox
- 03Start Module 1 between clients
- 04Premium: we set up your first call
Choose your tier
Pay in full or in 4 monthly payments. Same price either way.
Raise your price $10 a cut and Basic pays for itself in 25 cuts.
Basic
Fill your chair and keep them coming back
$62.49/mo× 4 months
or $249.99 once
No added cost · $249.96 total
- Know what they want before you cutClient consultation
- Get them to rebook before they leaveClient retention
- Work in a shop that helps you growFinding a high-quality shop to work in
- Pro-looking content from your phoneCreating professional content with simple equipment
- Austen's fades, filmed over the shoulderMedium Fade High Textured Hair · Mid Fade (Twists) · High Fade
- The paperwork and plan for your own shopFrom Chair to Ownership · Getting Your LLC · How To Find a Shop
Standard
Get found online and raise your price
$174.25/mo× 4 months
or $697 once
No added cost · $697 total
Everything in Basic, plus:
- Know exactly who your chair is forUnderstanding your demographic
- Post content that books localsSocial media marketing
- Land the clients other barbers wantAttracting high-profile clients
- Market yourself like the name on the doorHow To Market Yourself
- The straight-hair fade lesson tooMedium Fade Straight Textured Hair
Premium
Austen in your corner for 3 months
$249.75/mo× 4 months
or $999 once
No added cost · $999 total
Everything in Standard, plus:
- A 1:1 call with Austen each month, for 3 monthsThree monthly 1:1 coaching calls with Austen
- Straight answers on your book, brand and pricesDirect feedback on your book, brand, and pricing
Secure checkout · Instant access · 14-day money-back guarantee · Paying in full? Klarna or Afterpay also available at checkout, subject to their approval.
| What's included | Basic$62.49/moor $249.99 | Standard$174.25/moor $697 | Premium$249.75/moor $999 |
|---|---|---|---|
| Lessons | |||
| Getting Started | 4 of 7 | All 7 | All 7 |
| Essential Hair Cutting Techniques | 3 of 4 | All 4 | All 4 |
| Building Your Empire | 3 of 4 | All 4 | All 4 |
| Access & support | |||
| Self-paced video lessons | |||
| Watch on phone, tablet or desktop | |||
| Lifetime access (monthly plans: once all 4 payments clear) | |||
| New lessons added to your tier | |||
| 1:1 coaching calls with Austen | 3 monthly calls | ||
| Direct feedback on your book, brand & pricing | |||
| 14-day money-back guarantee | |||
| Pay monthly: 4 payments, no added cost | |||
Tap a tier to highlight it.
Still deciding? Talk it through with us first.
Book a free callQuestions
This course is built for working and aspiring barbers who already have basic clipper skills and want to build a real book and business around the chair.
Yes. Tap any "Free call" link on this page. It's 15 minutes with Austen or someone from his team, about where you're at and which tier fits, if any. No card, and no obligation to buy.
In Austen's words, it's for barbers who are almost there but not there yet: you can cut, but your prices, your content or your book aren't where they should be. If you're newer, Basic covers the foundations. If you're not planning to put the work in, it isn't for you.
You have a full 14 days. Work through the course. If it is not what you expected, email within 14 days of purchase and we will refund you in full. No form to fill in and no argument.
Yes, at no extra cost. Every tier has a 4-month plan that adds up to the same price as paying in full: Basic is 4 payments of $62.49, Standard is 4 payments of $174.25, and Premium is 4 payments of $249.75. The first payment is today and the other three come out automatically on the same date each month. If a payment doesn't go through, course access pauses until it does. The 14-day money-back guarantee covers monthly plans too.
Yes, when you pay in full. Klarna or Afterpay are both on the payment step at checkout and split the price into 4 payments with them, if they approve you. That plan is between you and them. Our own monthly plan needs no approval.
Yes. The Elite Barber Network is Austen's free community. Ask questions, share wins, and see how other barbers are building their books. Join with just your email from the link at the bottom of this page.
Free videos give you pieces. This is one working shop owner's whole system in order: consultation, retention, pricing, content that brings in local clients, and the paperwork for owning a shop, plus Austen's fades filmed over the shoulder. It's built so you can use a lesson on your next client.
That depends on you and your market, and nobody can promise a number. What you can do quickly: the consultation and rebooking lessons apply to the very next person in your chair. Marlo made his course fee back in his first week, but that's his result, not a typical one.
Premium includes three monthly 1:1 calls with Austen and direct feedback on your book, brand and pricing. On any tier, you can book the free 15-minute call before you buy.
Take the 30-second quiz in the pricing section for a straight answer. Short version: Basic is the foundations, Standard adds the social media, demographic and high-profile client lessons most barbers need to fill a book, and Premium adds Austen one-on-one.
Pay in full and your access never expires. On a monthly plan you get the same access as long as your payments are current. Any new lessons added to your tier are included at no extra cost.
The course is built to work on any modern phone, tablet, or computer with an internet connection. Watch at your own pace, wherever you are.
Stop cutting hair for an hourly rate.Start running it like a business.
4 payments of $62.49, $249.96 total. No added cost. 14-day refund.
Book a free callNot ready yet? Join Austen's free barber community












